CONVERSE LAUNCHES “CONNECTIVITY” AD CAMPAIGN

Published February 28, 2008 by admin

Converse celebrates their 100th anniversary this year and to celebrate, they are launching a new ad campaign called “Connectivity”. The campaign celebrates the past 10 decades of shaking up the status quo and features icons from a broad spectrum of music, art, sports and fashion.

The campaign aims to visually ‘connect’ past and present Converse icons through their rebellion and homage to the iconic Chuck Taylor All Star shoe. Who hasn’t owned a pair of those?

The past is represented by James Dean, Hunter S. Thompson and Sid Vicious who connect with the present icons of Joan Jett, Billie Joe Armstrong, M.I.A., Common, Karen O, and Dwayne Wade.

via Pitchfork