PUMA & HUSSEIN CHALAYAN JOINT VENTURE

Published February 28, 2008 by admin

And the collaboration gravy train rolls on!

The International Herald Tribune, a.k.a.-Suzy Menkes’ paper, is reporting that British designer Hussein Chalayan and German shoe company, Puma, are set to “announce a joint venture.”

Collaborations are nothing new for Puma, which was bought by luxury company PPR in May of last year. The brand has been steadily moving upmarket since to position itself as a luxury sports lifestyle brand.

We’ll bring you more details as they’re released.

Hussein Chalayan and Puma: Am imminent match? [IHT]